Overview
What began as a female-focused endurance coaching initiative in 2015 has grown into one of Texas’ most dynamic timing and event production companies. iTRI365’s evolution—from triathlon coaching, to timing, to directing annual events—reveals the entrepreneurial drive behind its success. At the heart of their operational upgrade is their switch to RunSignup (RSU) registration and RaceDay Scoring (RDS), allowing for scalable, streamlined race timing that meets the needs of modern event directors and participants.