Female-­only Endurance Event to Debut in Tyler

TYLER, Texas, Dec. 14, 2015 – Local endurance event production and coaching company iTRI365 has partnered with Kiepersol Estates Winery and HealthFirst to produce the first ever female­-only endurance event in East Texas. Coined ‘The Diva Du’, the event is a duathlon set for April 30th and will consist of a 1.5 mile run, 10 mile bike, and 1.5 mile run.

Located at Kiepersol Estates Vineyard, the event will take athletes through a beautiful course around the vineyard and surrounding neighborhood. Set the weekend before Mothers’ Day, Race Director Cori Moore hopes to attract mothers, daughters, sisters and friends of all abilities and skill.

The duathlon race is chip­-timed, and will award prizes to the top three overall winners, as well as age group winners. The Diva Du will also include a charcuterie brunch and Kiepersol’s extraordinary wine afterwards at the venue, and all participants will receive a finishers’ medal.

HealthFirst, the event’s presenting sponsor, is a third ­party insurance administrator based in Tyler, Texas, that specializes in self-­funded insurance plans for employer groups of all sizes.

“HealthFirst is excited to help bring this new event to East Texas,” says Kirk Hopkins, HealthFirst chief operating officer. “As a health benefits company, we understand the important part exercise plays in a healthy lifestyle – and a fun race like this is a great way to encourage people to get out and be more active.”

“We are honored to partner with Kiepersol and HealthFirst to produce a premier endurance duathlon in Tyler,” Cori said. “Female athletes currently comprise 60 percent of most running and triathlon events, and we are excited to cater to their needs the weekend before Mothers’ Day.”

Sponsorship opportunities are available and online registration will open soon.  For more information, visit www.iTRI365.com.