Diva Du featured in East Texas Moms Blog

"Last year, on April 30th, in the wee hours of the night, 8 separate tornadoes ripped through East Texas, leaving the rest of the region flooded and blasted under a downpour of rain and wind. It also happened to be the day of the first annual women-only event at Kiepersol Estates – the Diva Du.

We, at East Texas Moms Blog, wanted to hear what, exactly, this event is and how iTRI365 Race Director, Cori Moore, turned a destroyed course into a day of fun and camaraderie...." Read More

Tyler Bicycle Club and Bullard Police Department to Support Bicycle Safety at the Diva Du

TYLER, Texas, April 6, 2016—In an effort to promote bicycle safety and awareness, the Tyler Bicycle Club (TBC) is sponsoring the upcoming Diva Du to fund event support by the Bullard Police Department. The Diva Du, on Saturday, April 30th, is a women-only duathlon produced by iTRI365 and presented by HealthFirst. Bullard Police Department will provide police support in high traffic areas of the duathlon course.

Located at Kiepersol Estate Vineyards on the border of Tyler and Bullard, the Diva Du is a 1.5 mile run, 10 mile bike ride, and 1.5 mile run that will take athletes through a beautiful course around the vineyard and surrounding neighborhood.

Diva Du Race Director and iTRI365 owner Cori Moore says, “I’m excited about introducing more women to this sport and have been blessed to have the support of the Tyler Bicycle Club. It’s my hope to continue to bring awareness to our local communities about the sport of cycling and how many of us ride in this area.”

The Tyler Bicycle Club brings cyclists together to improve the cycling experience for Tyler and Tyler-area citizens. According to Chelsea Marquez, TBC Advocacy Chair, “TBC hopes to work in many events like the Diva Du to promote safe cycling.”  She adds, “We also are passionate about supporting the area police department because they are keeping the cyclists safe. We hope to learn from their experiences working with cyclists, as well as to promote the enforcement of safe cycling on Bullard roads.”

Captain Jeff Bragg of the Bullard Police Department feels that a police presence at the Diva Du makes the event safer for cyclists and brings awareness to motorists. “The Bullard Police Department wants the event to be a safe and enjoyable event that brings people into our community,” says Bragg.

Bragg and Marquez stress that both motorists and cyclists have a responsibility for safe cycling. “Motorists need to be attentive and patient,” says Bragg.

Marquez recommends motorists always keep their eyes on the road and allow a minimum of 3 feet to pass a cyclist. Marquez also reminds cyclists communicate with motorists using hand signals, wear bright clothes and helmets, and never wear ear buds in order to remain aware of their surroundings. Bragg reminds cyclists to follow all traffic laws.

The Diva Du is produced by iTRI365, a Tyler-based endurance coaching and event production company, and is presented by HealthFirst, a third party insurance administrator also based in Tyler that specializes in self-funded insurance plans for employer groups of all sizes.

Online registration for the Diva Du is currently open at www.iTRI365.com. To learn more about the Tyler Bicycle Club, please visit www.tylerbicycleclub.com.

Female-­only Endurance Event to Debut in Tyler

TYLER, Texas, Dec. 14, 2015 – Local endurance event production and coaching company iTRI365 has partnered with Kiepersol Estates Winery and HealthFirst to produce the first ever female­-only endurance event in East Texas. Coined ‘The Diva Du’, the event is a duathlon set for April 30th and will consist of a 1.5 mile run, 10 mile bike, and 1.5 mile run.

Located at Kiepersol Estates Vineyard, the event will take athletes through a beautiful course around the vineyard and surrounding neighborhood. Set the weekend before Mothers’ Day, Race Director Cori Moore hopes to attract mothers, daughters, sisters and friends of all abilities and skill.

The duathlon race is chip­-timed, and will award prizes to the top three overall winners, as well as age group winners. The Diva Du will also include a charcuterie brunch and Kiepersol’s extraordinary wine afterwards at the venue, and all participants will receive a finishers’ medal.

HealthFirst, the event’s presenting sponsor, is a third ­party insurance administrator based in Tyler, Texas, that specializes in self-­funded insurance plans for employer groups of all sizes.

“HealthFirst is excited to help bring this new event to East Texas,” says Kirk Hopkins, HealthFirst chief operating officer. “As a health benefits company, we understand the important part exercise plays in a healthy lifestyle – and a fun race like this is a great way to encourage people to get out and be more active.”

“We are honored to partner with Kiepersol and HealthFirst to produce a premier endurance duathlon in Tyler,” Cori said. “Female athletes currently comprise 60 percent of most running and triathlon events, and we are excited to cater to their needs the weekend before Mothers’ Day.”

Sponsorship opportunities are available and online registration will open soon.  For more information, visit www.iTRI365.com.